You can also get to the Instagram camera by tapping the “plus” button found at the top right-hand corner of your screen and then tapping “Story.” Step 1: Go to your home page and swipe left from any point on the screen to open the Instagram camera application. You can create and post a Story in three easy steps. Now that you know what a Story is, it's time to get into how you can post your own.

Brands also use their Stories to show customer appreciation by re-sharing their followers’ stories and posts in their own Stories. Small business owners use their stories to post everything, from unedited videos of their everyday lives to photos of their new products and short clips of them answering FAQs. IG stories are a perfect way for brands to experiment with different kinds of content because, unlike your permanent curated feed, Stories disappear in 24 hours. When a follower taps on your profile picture, your Story opens up. When you post a story, a colorful circle appears around your profile picture, indicating it’s tappable, and your profile picture gets added to the top of your followers’ home screens. Your profile picture with the colorful ring around it also gets added to the top row of your followers’ home screens-making it the first thing they see. When you post a Story, a colorful ring appears around your profile picture, telling your followers they can tap on your profile photo to see what you’ve just posted.

They appear in a vertical format and are fast, memorable, and fun by design. What is an Instagram Story?Īn Instagram Story is an in-app feature that allows users to post photos or videos that automatically disappear within 24 hours. Plus, Stories give your audience a small peek into what goes on behind the scenes-and followers love that. In fact, the Instagram Story feature was built to help brands share quick photos and videos with their followers to highlight what makes them unique. Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships that increase customer loyalty.

In short, IG Stories boost your reach and engagement and, in some cases, influence purchasing behavior. And one in three people has said they become more interested in brands and products after seeing stories about those brands that feature those products. There are currently over 500 million people creating and watching Instagram Stories on their mobile devices every day.

Tell your story frames